Apart from socializing Instagram is a serious content marketing and audience building tool that can be used in a great way as a visual advertising channel for local business or brands.It has become the most popular social networking site in the world of social sites

 

Which has almost 850 million active monthly members that shares approximately 60 million images and round about 1.6 billion likes each day. see top brands of instagram

 

Engagement rate:

Most of the social sites have less than 0.1% engagement rate for brands but instagram has 58 times greater engagement rate than Facebook and 25% more engagement over other social platforms,having large number of followers is useless if u don’t take the time to really engage and interact.here, converting the followers into customers is the real goal and instagram is a great channel to build your brand for ecommerce business.

This article will show you how to effectively use the instagram to increase engagement and build a great following.

  • Use popular hashtags that are known to help in increasing followers
  • Like hundreds of random pictures from people in your target audience
  • Steal your competitors followers
  • Hold a contest on instagram

 

  • Promote your instagram account on your other social media accounts and profile
  • Like and comment on other users photos
  • Sponsored posts and product reviews
  • Use popular hashtags so your images get found in search
  • Search for and follow people who are using popular hashtags like #followme and #likeforme
  • Edit your account to leave only the best images
  • Use the Mayfair filter as according to research it is the single most effective filter for marketers
  • Post photos at 2am or 5pm

 

  • Make sure your bio is complete, include relevant keywords and hashtags and then link back to your site
  • Ask questions in the captions of your photos as it is a great way to increase engagement
  • Post on Sundays because Sundays see the fewest images posted so posting on Sundays may get your images more visibility
  • Be consistent about how you use the platform and your follower count will grow originally
  • Get your followers engaged by asking them to take further action
  • don’t be afraid to post often.according to union metrics there is no relationship between the amount of images posted and the engagement received….. At least not a negative one.
  • Follow your suggested users click ‘find and invite friends’ and then ‘suggested users’

 

  • Use piqora to help you see which types of photos are leading to the highest engagement and then post more of them
  • Use geotagging especially if you are a local business as others who post photos in your region will see your images on the location’s page this is great way to catch attention of local users
  • use LATERGRAMME to schedule your instagram posts
  • Really engage be intentional about liking photos and leaving thoughtful comments
  • Regularly find new people to follow and engage with them by responding to comments and questions
  • Combine multiple photos into a collage for maximum engagement
  • Ask an influencer to mention or tag your product
  • Post photos of blue some of the research suggest these get 24% more likes than photos that are orange or red
  • Use the word ;comment’ in your captions
  • Use faces in your photos
  • Tag people in you photos when relevant
  • Come up with a branded hashtag and encourage your followers to use it
  • Share behind the scenes photos to build the trust of your followers
  • Invite guest posts on your account
  • Share your followers images especially ones where they have mentioned your products
  • Consider canning the filters
  • Promote your instagram account to your email subscribers
  • Share an image in your newsletter and link it up to your instagram account
  • Promote your instagram username on your physical marketing materials e.g signs, car decals, product sheets
  • Follow all your Facebook friends and they will follow you back
  • Use edged photos as these images received 125% more likes than those without
  • Use your image captions to tell an engaging story
  • If you have been at a live event and have taken photos tag well known instagrammers for increased visibility
  • Find out which images resonate best with your audience and post them more often
  • Use a professional photo editing tool to crop images or add frames or effects
  • Use the word like in your caption as according to research these get 89% more likes
  • Make a plan for how you are going to use instagram then create a schedule to keep yourself on track

  • Connect your instagram account with your contact list
  • Search for pinpoint users with high follower counts and engagement leave thoughtful comments on their posts and start developing relationships
  • Use a tool like Crowdfire to analyze how your instagram posts affect your follower/unfollower stats
  • Create a campaign that your community can participate in and give it a unique hashtag

Although hashtags are the best way to let people find your photos and posts but it is important that which hashtag you should use, here are top 20 hashtags on instagram

#love

#instagood

#photooftheday

#beautiful

#tbt

#happy

#cute

#fashion

#followme

#me

#follow

#like4me

#picoftheday

#selfie

#summer

#friends

#instadaily

#girl

#fun

#art

Using hashtags is one thing but using relevant and right hashtag is a big thing and if this list does not contain right hashtags for your brand No need to to worry you can add up word to these popular hashtags to make them right and fit for use also you can find relevant hashtags free online using websta or iconosqaure.

To get more followers boost your instagram posts to a new audience, instagram ads may not be as popular as Facebook ads but with organic reach declining on instagram it is not a bad idea to start investing in boosting instagram posts if you want to get more instagram followers.Running your own instagram ad campaign is not that difficult but it can be intimidating to many small business owners and influencers who have not done it before.

Boosting instagram posts to get more followers is much easy as you dint need to create complicated ads in Facebook business manager,all you have to do is to create an instagram post and hit the ‘promote’ button once its posted.Make sure that you set the goal to be “profile visits” and ensure that you have  engaging caption and an eye catching image.